Numerous Health Benefits Fuels the Global Probiotic Products Market to Touch $48.8 billion by 2020
Industry Experts has released the new market research report on probiotic products. The new global report ‘ Probiotic Products – A Global Market Overview ’ reveals that the market for probiotics in North America is forecast to be the fastest growing with a CAGR of 11% between the analysis period 2015 and 2020 to reach US$9.7 billion by 2020 from an estiamted US$5.7 billion in 2015. Increased demand for probiotics on a global basis can be attributed to a number of factors. The vibrancy and innovativeness in the market for functional foods, beverages and dietary supplements is being propelled by greater awareness about the role of microorganisms in promoting good health, sustained clinical research and the utility probiotics can offer. Worldwide, demand for probiotics has been on an upswing, with a study confirming that 19% of respondents in the US claiming to have digestive concerns consuming probiotics in one form or the other. Even more crucial is the fact that 7% of the consumers wh