Global DTC Genetic Testing Market to Grow at 11.1% CAGR Through 2032 Amid Rising Demand for Predictive and Wellness-Based Genomics

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Industry Experts, Inc. announces the release of its latest study, "Global Direct-to-Consumer (DTC) Genetic Testing Market - Test Types, Technologies and Distribution Channels." The report projects worldwide revenues for DTC Genetic Testing to surge from US$2.4 billion in 2025 to US$5.1 billion by 2032, reflecting a robust CAGR of 11.1%. Rising consumer focus on preventive health, ancestry exploration and lifestyle optimization, together with affordable kits, AI-powered analytics and app-based dashboards, continues to accelerate market adoption.

North America will remain the largest regional market, capturing 58.4% of global sales in 2025 thanks to high awareness, supportive regulation and the brand strength of players such as 23andMe and AncestryDNA. Asia-Pacific is set to be the fastest-growing region, advancing at 12.7% CAGR as China, India and Japan embrace digital-health and precision-medicine initiatives, while Europe maintains solid demand led by the United Kingdom, Germany and France.

Direct-to-Consumer (DTC) Genetic Testing Market

By test type, predictive testing dominates with 33.2% share in 2025, underscoring heightened interest in identifying genetic risks for cancer, cardiovascular disease and neurodegenerative disorders. Nutrigenomics tests will post the quickest gains at 13.4% CAGR, mirroring the boom in personalized nutrition. On the technology front, whole-genome sequencing (WGS) accounts for 38.2% of 2025 revenues as costs drop and data depth expands, while targeted gene panels grow fastest at 13.2% CAGR.

Distribution remains overwhelmingly digital: online platforms represent 63.5% of 2025 revenues, propelled by direct-to-door logistics, subscription models and influencer marketing. Over-the-counter sales via pharmacies and wellness retailers are set to expand at 12.1% CAGR as in-store counseling and instant kit availability widen consumer reach. The study delivers value forecasts to 2032 for five regions and 14 individual country markets, and profiles more than 18 key companies, including 23andMe, AncestryDNA, MyHeritage, CircleDNA, Color Health, Dante Labs, EasyDNA, Helix, Mapmygenome, Nebula Genomics, TellmeGen, Veritas Genetics and Xcode Life.

For sample pages or purchase options, contact +1-320-497-3787 or visit DTC Genetic Testing Market Report Page.

About Industry Experts, Inc
Industry Experts, Inc., ranks among the leading market research providers globally. The company's off-the-shelf and customized business intelligence reports offer strategic insights and valuable guidance to enable various stakeholders, such as corporate strategists, analysts, researchers and startups, among others, in obtaining valuable, crisp and unbiased current and future market data. For more information, contact us on +1-320-497-3787 or visit https://industry-experts.com/

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