Global CRM Software Market to Surpass US$144 Billion by 2030, Fueled by AI and Cloud Adoption

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Industry Experts, Inc. published a new market research report, "Customer Relationship Management (CRM) Software - A Global Market Overview," projecting that worldwide CRM revenues will more than double from US$62 billion in 2024 to US$144 billion by 2030, registering a compound annual growth rate of 15.1% during the 2024-2030 forecast period.

Rapid infusion of artificial intelligence into CRM workflows, enabling generative content creation, predictive lead scoring and next-best-action recommendations, is the most disruptive force reshaping the market. At the same time, widespread cloud deployment now accounts for over 60.2% of revenues, reflecting buyer preference for scalable, subscription-based platforms. Vertical-specific solutions with preconfigured regulatory workflows are further expanding adoption across sectors such as BFSI, healthcare and retail.

"This comprehensive market research report on the Customer Relationship Management (CRM) market delivers a forward-looking industry analysis, identifies key growth drivers and constraints, and includes a detailed sector-level SWOT assessment. It outlines actionable market-entry strategies, evaluates competitive dynamics through Porter's Five Forces and PESTEL frameworks, and benchmarks major vendors' positions."

North America remains the largest regional market with approximately 40.3% of global revenues in 2024, driven by a mature enterprise IT environment, early cloud-native CRM uptake and continuous R&D investment by leaders such as Salesforce and Microsoft. Asia-Pacific is poised for the fastest growth at a 19.1% CAGR, fueled by SME-led digitalization, mobile-first engagement strategies and local providers like Zoho CRM and Freshworks.

By deployment type, cloud CRM leads with a 60.2% share and is the fastest-growing segment at a 16.3% CAGR while on-premise deployments grow more slowly; by company type, large enterprises command 63.1% of revenues as SMEs expand at a 16.1% CAGR with low-code, modular offerings; by application, customer service holds 22.1% of the market and CRM analytics grows at 18.7%; and by industry sector, BFSI leads with 20.1% of revenues while retail and e-commerce is set to expand at an 18.5% CAGR through 2030.

The report covers global and regional markets comprising North America; Europe; Asia-Pacific; South America; Middle East & Africa; and provides historical data for 2021-2023, a 2024 base year and forecasts through 2030. Competitive analysis profiles more than 35 key players, including Salesforce, Microsoft, SAP, Oracle, Adobe, HubSpot, Zoho and Freshworks, highlighting recent platform enhancements, AI integrations and vertical-tailored solutions. It also offers country-level insights across 29 independent markets.

About Industry Experts, Inc
Industry Experts, Inc., ranks among the leading market research providers globally. The company's off-the-shelf and customized business intelligence reports offer strategic insights and valuable guidance to enable various stakeholders, such as corporate strategists, analysts, researchers and startups, among others, in obtaining valuable, crisp and unbiased current and future market data. For more information, contact us on +1-320-497-3787 or visit https://industry-experts.com/

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